Thursday, October 6, 2011

ANOTHER Shoe Club!!?

I just heard some exciting info from my friend Erica... Rachel Bilson and her stylist, Nicole Chavez, have teamed up with Steve Madden to launch a new shoe club! ShoeMint will launch in late November, but you can sign up now for early access (get three friends to sign up and you receive $5 off your first purchase). Signing up with your e-mail address does not sign you up for the club, but keeps you in the loop by sending notifications and reminders about the upcoming launch.

via Shoemint

ShoeMint will be more expensive than the other shoe clubs - each pair of heels $79.99 a pop! I'm sure they will have exclusive items and such, but I will be expecting some really special styles for that price. Don't get me wrong, $79.99 isn't at all a crazy price for a pair of shoes, but with all of the other [lower priced] shoe clubs out there, it just seems kind of silly to me. The way I see it, why not just buy a pair of actual Steve Madden heels for that price?

Of course I signed up. If I like what I see when ShoeMint launches next month, then I will definitely make a purchase. And of course, let you know how it turns out. Although I most likely won't be ordering as often as I do from the other clubs, I figure that it can't hurt to try this one out.

If you are a beauty junkie, don't forget to sign up for Jessica Simpson's BeautyMint which launches later this month. BeautyMint will feature a skin care line in which all items are $29.99. Have you noticed the recurring "Mint" theme? All of these monthly clubs run under the company BeachMint. I'm sure you've heard of Kate Bosworth's JewelMint, which turned out to be quite popular with it's $29.99 jewelry pieces. Then there is Mary-Kate and Ashley Olsen's StyleMint, a t-shirt club, in which I ordered one t-shirt from and was less than impressed! The t-shirts are also $29.99 each, but so far they haven't offered anything that you can't get elsewhere for a fraction of the price.

All of this $29.99 talk makes me again question the fact that ShoeMint will be charging $79.99 for each pair of shoes. Why not have different price levels and have "special" items be priced higher. I'm just thinking out loud...because, like I said, I think they have some stiff competition with the other shoe clubs out there.

Are you a member of any of the BeachMint clubs? If so, what do you think about them? Will you take the chance and make a $79.99 purchase at ShoeMint?

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